La Mamma (Donna) is completely in tune with the spirit of Pop Art and the Gaetano Pasce fondness for anthropomorphic shapes. The chair was actually designed to resemble a prehistoric, female fertility figure, with a ball attached to symbolize captivity. The unconventional nature of the shape also applies to the construction and marketing of the chair which was one of a series of six.Together they succeeded in marking a radical break from traditional upholstery production thanks to the technology developed by C & B Italia for creating oversized foam parts. Donna consists of a molded monoblock of foam withut any supporting structure since the foam rubber is dense and free-standing. First a finished piece of furniture covered with elastic nylon jersey is reduced in a vacuum chamber to about 10% of its normal volume and is then wrapped in airtight foil. The customer can easily transport the otherwise unwieldy piece single-handedly. After removal of the wrapper at the destination, the chair slowly recoveres its original shape without outside help as air seeps back into the capillaries of the polyurethane foam.
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